Photography that makes a brand impossible to ignore.
Epix Shoots is a Basel-based brand photographer creating studio, automotive and editorial imagery for brands across Switzerland — and, increasingly, beyond it.
This isn't photography. It's the visual identity that sells a brand.
Customers decide in seconds whether a product or campaign feels trustworthy. Photography isn't a cost — it's the first thing people notice about a brand. These are the problems I see again and again:
A partner for studio and campaign photography.
From a controlled studio shot to an editorial campaign on location — every brand gets exactly the visual language it needs.
Studio Product Photography
Watches, tech, caps and apparel — shot under controlled studio conditions. Clean packshots, detail shots and e-commerce sets that convert as well online as they would on a shelf.
See Studio Product PhotographyAutomotive Photography
Vehicles for dealerships, brands and manufacturers — from showroom portraits to dynamic campaign imagery. Already delivered for AMAG, Ferrari dealer Nikki Hasler and more.
See Automotive PhotographyEditorial & Campaign
Location-based campaigns for apparel, outdoor and lifestyle brands — storytelling instead of spec sheets, at the quality bar set by NIKIN and Mammut.
See Editorial & Campaign PhotographyFrom enquiry to finished campaign.
Briefing
Clarify the goal, product and visual direction. One conversation, no back-and-forth forms.
Concept & Shoot
Studio or location — lighting and logistics are set before I arrive.
Retouching
Colour-accurate editing, matched to the brand and its use case.
Delivery
Finished images in every format you need, delivered via a gallery link.
Clear packages. On request.
Three packages, scoped to your campaign. No hourly rate, no hidden costs — scope is fixed before the shoot.
- Half or full-day studio shoot
- One product category in focus
- 15–25 retouched images
- Standard usage rights
- Full studio day + half-day on location
- 30–50 images spanning both
- Extended usage rights
- Priority scheduling
- Recurring shoots at preferred rates
- First priority on scheduling
- Custom retainer agreement
Not sure which package fits? Send me a short brief and I'll recommend the right approach.
Selected clients.
AMAG — Audi Garage Dreispitz
Showroom and vehicle photography for one of Switzerland's largest car importers.
Nikki Hasler AG — Ferrari Dealer
Brand photography for the official Ferrari dealer in Basel.
Emil Frey & Centra Garage
Automotive campaigns for two more well-known Swiss dealerships.
Gundeli Garage Dreispitz
Showroom and workshop reportage focused on brand and team.
Luca Schweizer — your visual partner.
Epix Shoots is the photography studio of Luca Schweizer, a certified media technologist (EFZ) based in Ziefen, Basel-Landschaft. The focus is brand and product photography: controlled studio work for watches, tech and apparel, and editorial campaigns on location for automotive, outdoor and lifestyle brands.
Not a photographer by the hour, but a visual partner: from AMAG to official Ferrari dealer Nikki Hasler to editorial productions, the work builds visual worlds that carry a brand — direct, precise, no fluff.
The Brand Image Check.
Does your current product or campaign imagery look like a brand — or like stock photography? I'll review your existing images and send you an honest, short analysis with concrete points that make an immediate difference.
What you'll get
- ✦ A 7-point check of your current product or campaign images
- ✦ A prioritised to-do list for better imagery
- ✦ Concrete tips for stronger brand impact