Let me tell you a secret

In today's digital landscape, video marketing isn't just a trend—it's a necessity. Consider this: 91% of businesses are leveraging video marketing, and on average, companies allocate 32% of their marketing budget to video content.

An astounding 82% of consumers have made a purchase after watching a brand's video. With statistics like these, it's no wonder many businesses are rushing to create YouTube channels. But here's the twist: YouTube isn't always the best starting point.

We took a different route, and the results speak for themselves. In just one year, we achieved significantly more reach on Instagram compared to YouTube. Our experience showed us that short-form content wins; platforms like Instagram allow you to reach a broader audience in less time.

Interestingly, brands with under 10,000 followers enjoy a conversion rate 2.5 times higher than those with larger followings. Additionally, for accounts with fewer than 5,000 followers, Reels deliver an impressive 34.46% reach—the highest of any content type.

If you'd like to gain more exposure and gain trust from (future) costumers. Book a call with us!

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- Clarice Turner

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Sources

Forbes |

Wiser Notify |

Exploding Topics |

Vidico |